STEP 1: Watch These Short Videos & Get To Know Alison Pena

STEP 2: Apply Now To See If You Qualify

Now that you have heard my story and seen what this work makes possible, you may be feeling something you have not felt in a while: a sense that there is a way through this.

If that is true for you, apply now. My private programs are designed to give you steady guidance, real clarity, and a path back to your own power, at a pace that honors where you are.

"The Block Was Gone After One Session"

I had the opportunity to do a business strategy session with Alison Pena, and it was incredibly beneficial. Alison was able to ask the right questions and zero in on a block I was having to marketing to a particular group – a group where the deals are big and the stakes are high. Through a very innovative exercise, Alison helped me get to the root of the block and since our session, the block has been gone. It was a powerful mindset shift that happened in only one session.

Alison also helped me hone in on the type of client I would be best aligned with. She helped me see possibilities in a given target group that I never realized existed before. Alison has a very sharp, strategic mind, yet what makes her unusual is her ability to integrate her keen business strategy with her personal development work, which helps you get to the root of the issue so you can truly make a seismic shift. It was a gift to work with Alison, and I highly recommend her. But be forewarned, you might leave the session with some major mindset shifts!

- Michelle Lange • M. Lange Media

"Only a Few Weeks In and Already Seeing Results"

I'm very lucky to be one of Alison Pena's clients. Alison has a very unique and powerful way of bridging the wisdom of the Law of Attraction with practical, result-driven actions.

From this perspective, she is able to coach me not only to change my vibration towards my business but to take fresh actions to capitalize on this vibrational shift. We've only been coaching for a few weeks, and I'm already seeing results. With the foundation Alison is helping me lay, I am confident these results will rapidly accumulate.

- Jason Freeman • Herioc Yes! Productions

"She Sees the Blind Spots You Can't"

Hi, this is Kelly Fidel, with NoGlassCeiling.com, and I wanted to share that I believe everyone should have a thought leader or a mentor or someone that can help them just see their blind spots or see their business from a different perspective and help them kinda take it to the next level.

So, I had the opportunity to spend some time with Alison. It was absolutely amazing. There was a point in my business and in my life where I knew I was really, really close to taking my business and launching a component of my business into the next level, and there was also this little, teeny, tiny spot that was stuck. And the thing that is really crazy is that those little, teeny, tiny spots that build up over time, they can create a huge gap in your business.

So, fortunately, I have Alison as a thought leader and someone that really was able to ask me some very, very specific questions about my business, how it weaves into my life. All of the women (and cool men) that I'll be affecting with my business, and what was really, really, l'm gonna say cool, is that she was able to kind of unlock these gaps that I had so that I could see them and those little tiny differences, when I started to put them together, they made a huge, huge difference in my business.

So, by drilling down and really unlocking my own affluence code, it was amazing to me how I could really start to see how turning the dial just a tiny bit would make this really big difference in my business.

So, l'm super grateful for Alison. I think she is extraordinary at what she does. I am very blessed to have her as a thought leader and a thought partner and I don't know what you're waiting for but go for it and unlock your affluence code today.”

- Kelly Fidel • America's Premier Sales Expert, Speaker, Profit Mentor

Real Experiences • Real Results

Alison Pena has made an immeasurable impact on my life and career. Her insights and guidance have been instrumental in, not just coping, but thriving through personal, social and business challenges. Discussions of my interests and goals have enabled me to establish credibility within the business, technical and academic communities and have been requested to return to lecture and lead seminars at several universities.

Personally, I have grown from a “private person”, developing fresh relationships with family and friends to a degree I did not think possible as well as creating a vibrant professional network. Her support has also provided the context to effectively manage my personal finances and selfcare during this particularly stressful time. I have found her wisdom and on-going support invaluable.

George Blanck

During several coaching sessions, after discussing challenging issues, which often trigger me on some level, Alison is able to take me through a breathing exercise to calm down my nervous system, which works every time. She is available beyond our session if I need her. With her special gifts and talents, our work together has helped me achieve many of my professional and personal goals. I look forward to continuing this productive journey with her!

Ashwin Santiago

It is very clear that Alison understands affluence in all its forms. Her insight is fast and profound, often seizing on a key issue that has been invisible to you for most of your life. Just by shining a light on it, it allows you to make different choices in your life.

I’ve found Alison to be very professional, personable and engaging. I really look forward to our sessions to see what will emerge and I always leave with new insights and positive steps, which I can implement straight away.

If you want to step out of lack into affluence, I can think of no one better to help you do it.

Kaden Scott

Ms. Pena confronts the most terrible loss with her whole being. She embraces reality and fully acknowledges the catastrophe of David’s death. She learns how to mourn, how to grow, never to “move on,” and yet to continue living a life of meaning.

As a rabbi, I can say that I’ve never seen anyone straddle the poles of engaging in the present, looking to the future, and cherishing the past. Not only does she (mostly) succeed in being in those three places at once, but she is able to guide us clearly and compassionately in our own journeys.

Yosi G.

Alison is well rounded, highly intelligent and brings so much more to her coaching than any coach I’ve worked with in the past. She is easy to talk to and an expert listener. Alison is able to take complex matters and break them down into tasty nuggets. And her soothing voice makes the information she distills easy to digest. During several coaching sessions, after discussing challenging issues, which often trigger me on some level, Alison is able to take me through a breathing exercise to calm down my nervous system, which works every time. She is available beyond our session if I need her. With her special gifts and talents, our work together has helped me achieve many of my professional and personal goals. I look forward to continuing this productive journey with her!

JD Schaiman

I've found Alison to be very professional, personable and engaging. I really look forward to our sessions to see what will emerge and I always leave with new insights and positive steps, which I can implement straight away.

If you want to step out of lack into affluence, I can think of no one better to help you do it.

Lisa Carvill

Alison's unique background and story and expertise not only inspire, but educate. Prepare to uplevel your wealth consciousness.

Rocky Callen

I first met you on a sidewalk in NYC and found myself wondering, “What’s she got going on? I want some of that in my life!” The next time I saw you was on stage – a presentation that made me cry because it resonated so deeply!

Our work together changed my life. I mean that, sincerely. Because of your commitment to sharing your knowledge and showing up, I have personally seen a transformation in how I care for myself, connect to others, and set (and ACHIEVE) insanely amazing goals that I never dreamed possible.

Marina D.

Reader Reviews

ABOUT ALISON BW PENA AKA BAD WIDOW

You are carrying more than anyone knows.

Alison Pena knows what it is like to feel broken, swamped in grief after someone she loves dies.

To inherit life-changing wealth afterwards with no idea how to handle it alone.

The disorientation

The guilt

The shame

The fear

The anger

The overwhelming pressure to make wise choices they would 'approve of' when they're no longer around to ask.

The stark isolation of suddenly having money, urgent decisions to make, and no idea who to trust.

Alison guides women through the messy, complicated reality of coming into wealth after loss.

She helps them move from paralysis to power. From uncertainty to absolute clarity about the lifestyle and legacy they want to build.

Her clients learn how to own their wealth without apology. They rebuild their lives with intention. They create communities that support their vision. And they step into a rich future that honors where they've been, what they desire, and where they're going.

Alison was widowed in her 50s after an 11-month battle with her husband's Stage 4 pancreatic cancer. She knows the silence, the awkward conversations, and the assumptions people made about her needs. Times they were sure they knew better.

She built her framework from lived experience: heal the grief, reclaim autonomy, and strategically rebuild support networks on purpose.

Your inheritance is more than money in a bank or investment account. It's your opportunity to design your life of abundance, purpose, and legacy.